This was a pretty obscure contest. I do like the slow reveal sometimes. These image of the cat stealing the baby's breath is wonderfully macabre. To use it as a way to make mom read an advertisement - priceless. If you have time to read it, well, you are more patient and curious that I am. If you don't have time, just skip to my comments below.
I'm sure it was no joy to live in a house full of Kerosene lanterns, but.....Acetylene!? Really? It might have seemed a bright idea, or cutting edge technology...at the time. Though cheaper and safer, I am only familiar with the acetylene that is used as a torch to cut steel. Like any article/ad it tries its best to appeal to our fact-loving nature, but fails in the end when it pitches the reader to send for more info to.......Acetylene Jones!