Matchbook Monday presents: The stats of desperation. It’s easy to see when brands become so large that it becomes advantageous or even necessary to create a competitor. We see it in beer sales- feeling fat from our number one seller? Try our lite beer it’s less filling and it tastes great. They couldn’t just make their top seller different, no they had to make another product. Cigarettes were no different. Why make a cigarette everyone likes when you can come out with Cavalier. How do you detect strong in one product so that you know how to sell “Mild” in another? The makers of Camels found a way but I don’t think it worked. It wasn’t for lack of trying - the inside flap on this matchbook says it all in the oddest market groups study ever: 88% of seniors at a women’s college? ...% of pilots? ...% of tennis players at Forest Hills? ...% of golfers at Westchester clubs? ...% of nurses at leading hospitals? An interesting piece of surveying which would make this less of a matchbook and more of a full report in miniature. #found #matchbook #matchbookmonday #collecting #vintageadvertising #urbanarcheology #estatesalefinds #smoking #smokers #cigarettes

Matchbook Monday presents: The stats of desperation. It’s easy to see when brands become so large that it becomes advantageous or even necessary to create a competitor. We see it in beer sales- feeling fat from our number one seller? Try our lite beer it’s less filling and it tastes great. They couldn’t just make their top seller different, no they had to make another product. Cigarettes were no different. Why make a cigarette everyone likes when you can come out with Cavalier. How do you detect strong in one product so that you know how to sell “Mild” in another? The makers of Camels found a way but I don’t think it worked. It wasn’t for lack of trying - the inside flap on this matchbook says it all in the oddest market groups study ever: 88% of seniors at a women’s college? ...% of pilots? ...% of tennis players at Forest Hills? ...% of golfers at Westchester clubs? ...% of nurses at leading hospitals? An interesting piece of surveying which would make this less of a matchbook and more of a full report in miniature. #matchbook #matchbookmonday #collecting #vintageadvertising #urbanarcheology #estatesalefinds #smoking #smokers #cigarettes

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