All Hail ZoMag! the Giant Boxing Baby

I found this ad flyer in a box of old papers purchased at a local flea market. I really like the depiction, actually a photograph of the baby - who has been propped up and somehow made to thrust his chest out to show strength and defiance. Child abuse aside - this was the best way to advertise a new and improved printer's plate for photo-engraving - something unheard of today.  Enjoy the text and images below - I don't know the year.  All Hail ZoMag!

The kid looks like he's gone a few rounds with the photographer....