Leader Board Ad

Monday, June 3, 2019

Happy Matchbook Monday! This late 60s early 70s matchbook has me confused. A short leap on a Monday. Rather than the gender-less turtle I remember ads tempting me to draw (or was it the sea captain?) I have never seen this one. Who is the appeal to? My own gender bias (the people used in ads are often there to emulate the very people the ad is aimed at) tells me that this is meant to encourage a female audience, but then there’s that symbol on the reverse. At a time when gender symbols for male and female were fast becoming part of pop culture it is strange to me how this modified symbol for the male gender has a useful place on this promotion. Not to mention, but I will, that the contest was just a scam to develop leads for an overpriced correspondence course. No matter, I love it for all its faults. I’ll be entering to win today! Wish me luck. #found #matchbookmonday #matchbook #vintageads #collectibles #foundastory #genderbias #drawme #scams #contests #urbanarcheology


Happy Matchbook Monday! This late 60s early 70s matchbook has me confused. A short leap on a Monday. Rather than the gender-less turtle I remember ads tempting me to draw (or was it the sea captain?) I have never seen this one. Who is the appeal to? My own gender bias (the people used in ads are often there to emulate the very people the ad is aimed at) tells me that this is meant to encourage a female audience, but then there’s that symbol on the reverse. At a time when gender symbols for male and female were fast becoming part of pop culture it is strange to me how this modified symbol for the male gender has a useful place on this promotion. Not to mention, but I will, that the contest was just a scam to develop leads for an overpriced correspondence course. No matter, I love it for all its faults. I’ll be entering to win today! Wish me luck. #matchbookmonday #matchbook #vintageads #collectibles #foundastory #genderbias #drawme #scams #contests #urbanarcheology

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