Matchbook Monday! Welcome to the Summertime Candy. In the early 20th century Clarence Crane was attempting to sell his chocolates year round but the warm weather was against him. Seeing the popularity of European mints he decided to improve upon the design. It seems that the timing of the loss of the Titanic and the creation of a life preserver shaped candy would be related - but it’s a wild guess on my part. Clarence didn’t see the first Pep-o-mints he made grow into the ubiquitous candy we enjoy today. He sold it not long after its creation to better marketers than he was. They repackaged and promoted Lifesavers going as far as to putting one package in every kit used by US servicemen during WWII. The idea was to remind them of home. It was sold to Wrigley in 2004 as a package with other brands for 1.5 billion. Not bad for something that started as a summertime candy that didn’t melt in the heat. #found #matchbook #matchbookmonday #lifesavers #candy #foundastory #urbanarcheology

Matchbook Monday! Welcome to the Summertime Candy. In the early 20th century Clarence Crane was attempting to sell his chocolates year round but the warm weather was against him. Seeing the popularity of European mints he decided to improve upon the design. It seems that the timing of the loss of the Titanic and the creation of a life preserver shaped candy would be related - but it’s a wild guess on my part. Clarence didn’t see the first Pep-o-mints he made grow into the ubiquitous candy we enjoy today. He sold it not long after its creation to better marketers than he was. They repackaged and promoted Lifesavers going as far as to putting one package in every kit used by US servicemen during WWII. The idea was to remind them of home. It was sold to Wrigley in 2004 as a package with other brands for 1.5 billion. Not bad for something that started as a summertime candy that didn’t melt in the heat. #matchbook #matchbookmonday #lifesavers #candy #foundastory #urbanarcheology

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